- This entry will be discussing about how Photoshop impacts the advertisement industry.
This video is showing a live experiment of fast foods that can be seen in advertisement and comparing to the real one. The person went to several fast food restaurant and bought a burger to compared the real one, you can see there look nothing like the advertisement itself. “If you want your food look like the ads, you just have to ask them to make it again and make it better” (MediocrfeFilms, 2014). I am not fully agree with that statement, but one thing for sure is, do not buy it or do not eat it, it’s either for you to make a burger looks like that by yourself or just do not eat, because it is unhealthy.
Food advertisements “do a great job of seducing us, but the harsh reality is that, all too often, the food in person looks nothing like it did in pictures” (Cappello, 2013), the one that often getting people’s hope high and break it down, when the image on the menu looks so different as it being compared to the real one, it is no doubt the worst feeling ever.
Furthermore, Killbourne showed an advertisement where one can receive love by offering to their lover chocolate, while cookie presented as a similar way to receive love from children. “Offers food as a comforter and a proxy for human relationships”, (Kilbourne, 2015) leading to consuming unhealthy foods in their lifestyle.
In my opinion, advertisement that is being retouched will surely be attracted to it easily, however, it might corrupt an individual’s mentally and physically where they will be trying to achieve the unattainable ideal image that was portrayed on the advertisements. Thus, suggesting a solution for reminding them by putting a label or caption saying this photo is being retouched and just for illustration purpose only.
Cappello, N. (2013). Food Ads vs. Real Food Photos: Crimes Of Culinary Deceit. [online] The Huffington Post. Available at: http://www.huffingtonpost.com/2013/09/04/food-ad_n_3861440.html [Accessed 25 Jun. 2015].
Killbourne, J. (2015). Advertising’s toxic effect on eating and body image | News | Harvard T.H. Chan School of Public Health. [online] Hsph.harvard.edu. Available at: http://www.hsph.harvard.edu/news/features/advertisings-toxic-effect-on-eating-and-body-image/ [Accessed 25 Jun. 2015].
MediocreFilms, (2014). Fast Food ADS vs. REALITY Experiment. [online] Available at: https://www.youtube.com/watch?v=XrZFM2nvLXA&spfreload=10 [Accessed 25 Jun. 2015].
- I will be giving out some thesis statements with the research that I have made.